Answer Engine Optimisation

AI can’t find your business. We fix that.

When someone asks ChatGPT “best plumber near me” or Perplexity “top accountants in Bristol,” your business should be the answer. Right now, it probably isn’t.

Get Your AEO Audit — £49 ↓ Why This Matters
40%
of Google searches now show AI Overviews instead of traditional results
10x
higher conversion rate from AI search traffic vs organic (Ahrefs data)
<1%
of local businesses are actively optimising for AI answer engines
01 — The Shift

Search has changed

People don’t scroll 10 blue links anymore. They ask AI and get one answer. If you’re not structured for that answer, your competitor is.

AI answers replace clicks

Google AI Overviews appear on 40%+ of searches. Users get their answer without visiting a website. Your SEO traffic is already declining because of this.

Chat is the new search

Millions use ChatGPT and Perplexity as their primary search tool. Traditional SEO doesn’t reach them. You need a different kind of visibility.

No citation = no traffic

AI models cite sources they trust. Without structured, authoritative content, you don’t get cited—you get skipped entirely.

First movers win

AEO is where SEO was in 2010. Nearly zero local businesses are doing this. The ones who start now will own AI recommendations for years.

02 — Platforms

Where we get you cited

We optimise your business to appear as a trusted source across every major AI answer engine.

ChatGPT
OpenAI
Perplexity
AI research
Google AI
Overviews
Bing Copilot
Microsoft
Claude
Anthropic
Gemini
Google
03 — SEO vs AEO

Traditional SEO isn’t enough

SEO gets you ranked in search results. AEO gets you cited in AI answers. You need both.

SEO
AEO
Rank in Google search
Cited in AI answers
×
ChatGPT / Perplexity visibility
×
Google AI Overview inclusion
×
Entity & authority signals
×
Structured answer content
×
AI citation monitoring
×
04 — The Service

What we actually do

We don’t just show you a score. We restructure your online presence so AI engines trust and cite your business.

01

AI Visibility Audit

We query every major AI engine with your target questions and document exactly how your business appears. You see your baseline before we change anything.

02

Entity & Authority Mapping

We structure your business as a clear entity across the web—consistent name, description, attributes and relationships that AI models can reference with confidence.

03

Content Restructuring

We rewrite key pages with direct answers, FAQ schema, how-to markup and authority statements that AI models prefer to cite.

04

Citation Building

We get your business mentioned on sources AI models trust—directories, authoritative publications, structured data aggregators and knowledge bases.

05

Ongoing Monitoring

AI answers change constantly. We track your citations weekly across all platforms and adjust as models update their data sources.

05 — Pricing

DIY or done for you

Start with a £49 audit. If you want ongoing optimisation, we offer monthly plans. No lock-in contracts.

Expert Audit
£49

We audit your business across all 6 AI engines, benchmark 3 competitors, and deliver a prioritised action plan you can follow yourself.

  • 6 AI engine visibility check
  • 3 competitor benchmarks
  • Entity & authority gaps identified
  • Priority action plan
  • 30-minute walkthrough call
  • Delivered in 48 hours
Order AEO Audit →
06 — Questions

FAQ

What is Answer Engine Optimisation?

AEO makes your business the answer when people ask AI tools like ChatGPT, Perplexity or Google AI a question. Instead of ranking on a page of links, you get cited directly in the AI’s response.

How is this different from SEO?

SEO gets you ranked in search results. AEO gets you cited in AI answers. Different signals matter—entity clarity, structured answers, and source authority rather than just keywords and backlinks. Both work together.

How long until I see results?

Google AI Overviews can pick up changes within weeks. ChatGPT and Perplexity depend on their data refresh cycles. Most clients see measurable improvement within 60–90 days.

Do I still need traditional SEO?

Yes. Strong SEO makes your content more authoritative, which helps AI models trust and cite you. We recommend both. If you need SEO as well, we offer that separately.

Can you guarantee AI citations?

No—same as no one can guarantee a #1 Google ranking. What we guarantee is that your content will be structured and optimised for the signals AI models use to choose sources. The rest is maths: better signals, more citations.

What industries does this work for?

Any business people search for. Service businesses, professional firms, local shops, SaaS, e-commerce. If customers ask AI “who’s the best X near me” or “what’s the best solution for Y,” AEO works for you.

What do I get for £49?

A branded PDF report covering all 6 AI engines, 3 competitor benchmarks, a gap analysis showing exactly why you’re not being cited, and a prioritised action plan. Plus a 30-minute call to walk through it. Delivered within 48 hours.

Be the answer, not the afterthought

AI search isn’t coming—it’s here. Every day you wait is another day competitors get cited instead of you.